Signature Process
Applied in Real Projects
We don't apply every stage in every project. Each engagement uses the stages that best serve the client's needs.
Click on any stage to explore
Brand Deep Dive
We decode your brand's truth — audiences, context, emotions, and opportunities — through strategic research and experiential analysis.
How We Applied It
See how each stage of the Signature Process was tailored to meet the unique needs of our clients.
Select Project
Incontro Bar
Hospitality · Brand Experience · Digital Presence
Brand Deep Dive
We analyzed the venue's atmosphere, audience behavior, positioning, and local context to understand what makes Incontro distinct in Zurich's hospitality scene.
Emotion Mapping
We defined the emotional tone of the brand — social, welcoming, energetic, premium — and used it as a guide for visual and digital decisions.
Story Architecture
We structured the brand story around the Incontro experience: after-work culture, music, atmosphere, and community.
Augmented Identity Systems
We translated the brand into a coherent visual and digital identity that could work across the website, marketing assets, and physical touchpoints.
Experience Engineering
We designed the website and digital presence to reflect the in-venue experience, focusing on clarity, mood, and ease of interaction.
Launch & Live Optimization
LightWe supported the initial launch and setup of digital and marketing foundations, enabling future optimization and data-driven improvements.
Why This Mattered
The process helped align Incontro's physical experience with a consistent digital brand presence, creating a unified identity across touchpoints.
Ready to apply our process to your project?
Every project is unique. Let's discuss which stages can help you achieve your goals.