Our Work

Case Studies

Every project at Morvion is built at the intersection of emotion, intelligence, and experience.

01Incontro Bar02Dreilokale
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01
Case Study 1

Incontro Bar

Where digital meets atmosphere

ZürichHospitality & nightlife venue
Brand Strategy & Deep ResearchIdentity & Adaptive SystemsExperience Design & Interactive WorldsMotion & Visual DesignCMS DevelopmentBasic CRM

Context

Incontro is a social bar in Zurich known for its atmosphere, music, and after-work culture. While the physical experience was strong, the digital presence did not fully reflect the venue's identity or quality.

The Challenge

  • Digital presence did not match the in-venue experience
  • Brand story was not clearly communicated online
  • Website and marketing assets lacked cohesion

Our Approach

Morvion focused on translating the physical experience of Incontro into a cohesive digital and brand system.

Brand positioning and tone definition
Visual direction aligned with the venue's atmosphere
Website experience design
Custom CMS for content management
Basic CRM for customer relationships
Digital content and campaign structure
Marketing and performance setup foundations

The Solution

  • A refined brand identity adapted for digital channels
  • A website experience that mirrors the venue's mood
  • Custom CMS for easy content updates
  • Basic CRM to manage customer interactions
  • Clear messaging for events, reservations, and community
  • Consistent visual language across touchpoints

The Outcome

Incontro now presents a cohesive brand experience—online and offline—supporting visibility, engagement, and long-term growth.

02
Case Study 2

Dreilokale

Trust through clarity

ZürichEvent & venue discovery platform
Brand Strategy & Deep ResearchStorytelling & Intelligent Campaign SystemsExperience Design & Interactive WorldsMorvion Labs (Prototyping & Concepts)CMS DevelopmentBasic CRM

Context

Dreilokale is a platform designed to help people find and book venues for events such as private gatherings, corporate events, and social occasions. The challenge was to create a platform that felt trustworthy, simple, and intelligent from the first interaction.

The Challenge

  • Complex user flows for venue discovery
  • Need for trust between users and venues
  • Platform concept needed clear storytelling
  • UX had to support both users and venue partners

Our Approach

Morvion treated Dreilokale as both a brand and a system.

Brand strategy and positioning
UX/UI design for the platform
Storytelling and messaging architecture
Visual system aligned with trust and clarity
Custom CMS for platform content management
Basic CRM for venue partner relationships
AI-assisted matching and verification concepts (In Development)

The Solution

  • Clean, intuitive platform experience
  • Clear storytelling explaining how the platform works
  • Visual identity designed for clarity and trust
  • Custom CMS for seamless content updates
  • Basic CRM to manage venue partnerships
  • User journeys optimized for simplicity and confidence

The Outcome

Dreilokale now communicates its value clearly, supports confident decision-making, and provides a scalable foundation for growth.

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